Brand Manager

5 - 7 Years
Dubai/ UAE

Job Description

The primary purpose of the position is to develop a strategy aimed at enhancing brand equity and driving profitability. Also to provide inputs to the teams across to co create brand plans, innovation funnels & long term category strategies.

Create a brand plan and brand strategy and to ensure all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
Responsible for establishing short, medium, and long-term strategy for the brand
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Propose and manage the budget for advertising, promotional costs, and costs associated with market research and analysis.
Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy; Monitor product distribution and consumer reactions while anticipating bottlenecks
Brainstorm new and innovative growth strategies
Enhancing brand awareness within the digital space as well as social media platforms.

Salary: Not Disclosed by Recruiter

Industry:Agriculture / Dairy

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

5-8 yrs experience in Product Marketing & Sales in the Retail Industry, with experience in Branding/Brand Management
Candidates from FMCG companies with experience in the Middle East will be a preferred.
Experience with managing multiple agency partners and / or freelance support.
Must have planned and managed mass media campaigns (including but not limited to TV, Radio, OOH, digital & social media), CRM experience will be an added plus
Strong creative outlook Ability and experience of managing multiple creative teams simultaneously
Packaging development and process management


PG:MBA/PGDM - Any Specialization, Marketing

Company Profile

Phoenix Global Trade Solutions Pvt. Ltd

Phoenix Group, a global Agrifoods and Resources enterprise is engaged in production, procurement, processing, merchanting, wholesale, and distribution through an integrated supply chain. Our activities are managed through 22 offices, connecting 70 origin and destination countries. Our 2500 strong team manage 42 supply chain assets, and transact over 11 Mn MT across product categories with 4000+ customers worldwide, with revenue of more than USD 2Bn.For more information visit the website
View Contact Details+

Recruiter Name:Ariti

Contact Company:Phoenix Global Trade Solutions Pvt. Ltd